Win Over Investors: The Art of the 3-Minute Pitch

Supermoon is excited to welcome 20 special startups in Singapore for our Startup & VC Speed Dating event. We know how challenging it can be to talk to investors and present your idea in such a short time. That's why we spoke with our co-founder, Elena Obukhova, who has spent over 7 years working with startups and investors. Here’s what we learned.

How many investors have you pitched so far? Now imagine how many pitches your investors have listened to. Be concise, specific, and approachable. Most importantly, relax—your goal is to make a connection, not to cram your entire project’s life story into 3 minutes.

Here are some key points to keep in mind:

DO YOUR HOMEWORK

If you’re serious about raising funds from the right investors, you need to start preparing beforehand! Research your investors—know their interests, their previous investments, and how they can help you. This isn’t about a generic pitch; it’s about showing them why your specific business aligns with their investment strategy and how your partnership (yes, it’s a partnership) can help both of you grow your businesses.

BE A HUMAN

You’re not talking to an AI (at least for now). Use this opportunity to tell your story. It’s impossible to mention everything about your business in 3 minutes. If you try to overwhelm investors with too much information in such a short time, they won’t be able to digest it. Imagine there are 20 founders like you in the same room. You want to be the one they remember.

WIN OVER

What’s the sexiest thing your business has that no one else does? Is it your team? Your traction? Share your story with the investor and make sure to highlight that standout element in your pitch. You want them to listen, get excited, and remember you—because that’s how you get them to the next meeting.

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‍Special thanks to ABCDE Capital, Tweed, OpenPad, Caldera, and Gravity, for supporting our Startup & VC Speed Dating event that takes place on Sep 19th in Singapore during Token2049.

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HARD QUESTIONS - Thoughtful Answers.

Take the questions seriously—investors can ask really tough ones. If you don’t have an answer, it’s okay to get back to them later. Always be honest. Investors have heard hundreds, sometimes thousands, of pitches. They know when you’re not being truthful. It’s ok to take time to follow up, and it gives you even more reason to keep the conversation going.

CONFIDENCE WITHOUT ARROGANCE

Confidence is crucial, but staying realistic is just as important. Investors want to see that you believe in your business, but they also need to know you’re aware of the challenges ahead. Arrogance is always a red flag. Show confidence without losing touch with reality.

TIME TO TALK $

Tell investors how much you are raising and how those funds will be deployed. Show them the impact their investment will have and what the next steps are. 

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Conclusion: Investors seek clarity, direction, and a strong business case. Your pitch should focus on delivering these elements effectively. By being precise, highlighting the business opportunity, and showing a clear path to growth, you are more likely to secure their interest and commitment.

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For more information about our upcoming events visit: supermooncamp.com 

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