Discussions

Dec 2024

Life Post-TGE Panel at DevCon 2024 Explores Challenges and Strategies for Success

During The Market Scaling Summit, hosted on November 11 by Supermoon Group, the "Life Post-TGE" panel brought together industry leaders to explore the challenges and strategies for navigating the critical phase after a TGE. Co-hosted by Peanut Trade and Mind Network, the event featured an impressive lineup of discussions addressing key topics in the crypto space. Moderated by Juliet Su (New Tribe Capital), the panel included Min Xue (Foresight Ventures), Alex Momot (Peanut Trade), and Keisy Lo (Newman Capital).

The discussion covered a range of topics, from financial preparedness to community engagement and ecosystem development. One major theme was the importance of timing and liquidity planning for TGEs. Panelists agreed that many founders struggle to align marketing efforts with technical development, a challenge that becomes even more critical after the token is launched. A proactive approach to TGE timelines was highlighted as a way to mitigate delays and maximize success.

"Before launching your token, you need to plan for decent liquidity to launch successfully," said Juliet Su, emphasizing the importance of robust financial planning to support a smooth token launch.

The conversation shifted to post-TGE strategies, focusing on the need to maintain community sentiment and price stability while transitioning from product marketing to managing token holder and investor expectations. Expanding regional communities and partnering with local players were presented as effective growth strategies. The panel cited examples from the Aptos and TON ecosystems, illustrating how regional engagement can create sustainable long-term growth.

"If you have a good community sentiment, everything will be fine—not because of a market maker, but because people trust what you’re building," said Alex Momot, stressing the importance of transparency and active audience engagement in sustaining token momentum.

"After TGE, you’re like a public company—you need to grow from one project to an ecosystem of projects," explained Min Xue, highlighting the shift in mindset required for post-launch success.

The panel concluded with a discussion on sustainable revenue models and the evolving role of token launches. Panelists stressed that token launches are not always necessary, particularly for consumer-focused projects, and may even hinder growth in certain cases. Instead, they recommended focusing on partnerships, ecosystem alignment, and innovation as critical pillars for long-term success.

By addressing the complexities of post-TGE growth, the panel offered attendees actionable strategies and insights. Financial planning, ecosystem development, and community engagement emerged as the foundational elements for projects aiming to thrive in the dynamic world of crypto.

You can watch the full panel on our Youtube: